Indeed, BitTorrent says "there have been no changes to our platforms" at this time - we're taking that to include not only BitTorrent Now but also the company's newly-introduced news platform and live video streaming service.ĭespite things not being quite as bad as the picture painted by Variety, it's clear the company is going through some changes and perhaps a bit of turmoil right now. The company didn't have any comment on more widespread layoffs, but if it had been "bleeding money" through its music initiatives, it sounds like it's not losing enough to shut them down just yet. BitTorrent did also confirm that its LA space had been closed down. Variety also said that the company's two CEOs Robert Delamar and Jeremy Johnson had both been fired we've learned today that only Delamar has moved on. The company says it "remains focused on the media space," including BitTorrent Now. Today, BitTorrent has given us more details on the situation at the company - some of what Variety reported appears to be accurate, but the company has denied BitTorrent Now's demise. And sign up to receive emails if you want to be the first to know.Last week, Variety published a report detailing some internal turmoil at BitTorrent: the company's CEOs had both reportedly been fired, the recently-launched BitTorrent Now initiative was dead and the company's new LA office / studio had been shut down. Peer to peer online streaming returns to the model of traditional TV, where there is no incremental cost for growth in audience size.īitTorrent’s work for distributed online live broadcasting, with its improvements on lag and scaling, is going to deliver a huge win for broadcasters and viewers alike. Once you’re broadcasting with traditional TV, anyone can tune in, and you don’t have to pay anything extra. Today’s online broadcasters have a big disadvantage because traditional television doesn’t work that way. Current methods for online live broadcasting over the internet scale linearly with the size of the audience – that means that you have to pay more as additional viewers join your stream. Last, but not least is the massive problem with how costs scale. The work we’ve been doing here at BitTorrent has developed a protocol that delivers very little lag, no matter how many people are viewing, which means that online video broadcast will finally be able to keep up and provide a truly “live” experience. If the video stream is lagging minutes behind the other information streams it ruins the experience of viewing a “live” event. They also consume social streams related to an event on Twitter and Facebook, as well as pushed live data such as sports statistics that sit alongside the streamed broadcast. Lag has become a bigger issue as well due to the way viewers engage with live television across multiple screens. And Super Bowls aren’t even close to the numbers that some global sporting events capture – like the World Cup and Champion’s League just to name two. The 21 most-watched television programs in American history are all Super Bowls. Special events, news, and sports are the hardest to accommodate, and also tend to be the most-watched programs. That can cost a huge amount of money in overage charges, or even worse, it can cause your stream to fail right when things are getting good. You can’t predict when something amazing will happen on a live broadcast that will get shared out through social networks and quickly multiply the number of viewers. On top of that, it’s literally impossible to provision correctly sometimes. Provision too little and your stream will fail, which is obviously a disasterīut here’s the kicker – even if you can provision just the right amount, you’re still losing simply because of the effort required to make that prediction and make the provisions.
Provision too much and you’re wasting money on unnecessary resources However, provisioning is still extremely difficult and expensive for live broadcasting.
Companies like Netflix and Hulu have shown that there are very reliable ways to provide that service. Much to consumers’ delight, the on-demand delivery of scripted content via online streaming is working pretty well. In general, consumers want options, including watching time-shifted content, and other alternatives to traditional TV.
Trends continue to show a shift toward spending more time on phones, with 86% of that time in apps compared to the browser. Consumers continue to evolve how they are consuming content.
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